To write clickable headlines, you must understand the audience and know how to write catchy hooks. A good place to begin is by researching the pain points and interests of your readers in order to write headlines that will resonate. Strong action verbs and power words are used to bring emotion and curiosity. Questions and figures are eye catching which translates to easy to digest information or answers the readers want. Make headlines short, to the point, and not more than 60 characters so they can appear entirely in search results. Stay away from jargon and clickbait, and provide some real value and interest. Lastly, you want to write various headlines and test them out to determine what attracts your audience.